What actually happens after every appointment
Every message has a purpose, a sensible delay, and a reason to exist. Here's exactly what your customers receive, and when.
One appointment. This is what follows.
Thank-you and review requestAll plans
Your customer gets a genuine thank-you shortly after their appointment, followed by a simple, friendly review request with a direct link to leave a Google review. One flow, timed right, written for you and approved before anything goes live.
Follow-up nudgeAll plans
If they didn't leave a review after the first ask, they get one more gentle reminder. If they already left one, this never sends. Nobody gets asked more than twice.
Rebooking reminderRetain + Results
Based on how often they typically visit, they get a reminder when it's time to book again. ‘It's been 4 weeks since your last visit. Ready to book again?’ You set the timing, JAR handles the rest.
Win-back messageRetain + Results
If a customer hasn't been back and hasn't rebooked, they get a check-in. Not a desperate offer. Just a ‘we noticed you haven't been in for a while, we'd love to have you back.’ Friendly, not pushy.
No more messagesAll plans
Four touchpoints maximum. Each one useful. Each one timed. If a customer opts out at any point, they're removed immediately and never contacted again. This isn't a marketing blast. It's a follow-up system that respects your customers' time.
JAR Retain and Results clients also receive no-show follow-ups if a customer misses an appointment. JAR Results clients also get a booking confirmation the moment a booking is added and an appointment reminder the day before their visit. These are separate from the post-appointment sequence above.
What we don't do
No weekly promotions
Your customers don't get discount codes or special offers unless you specifically ask for them. Every message has a purpose beyond ‘buy more stuff.’
No spammy sequences
Four messages maximum across the entire customer journey. Most customers will only ever see two or three. If they've already reviewed and rebooked, they hear nothing until their next visit.
No generic templates
Every message is written for your business, approved by you, and sounds like it came from you. Your customers should never feel like they're getting an automated message.
Nothing sends without your say-so
Before anything goes live, you see every message, every trigger, and every timing rule. You tell us what sounds right and what doesn't. We make changes until you're happy. Once approved, it runs.
If you ever want to change the wording, the timing, or turn something off, just message us. Small changes are covered by your plan.
If a customer doesn't want messages
Every message includes an easy opt-out. If a customer unsubscribes, they're removed from all automations immediately. No delay, no ‘are you sure?’ No further contact. Their data stays in your customer database for your records, but JAR will never message them again.